Brad Lomenick on Producing Events
Brad Lomenick, the Director of Catalyst, had a great series of posts on “Producing Events”. Brad knows what it takes to produce events that will draw people back. Since inception, over 90,000 leaders have made the annual trek to Atlanta to participate in the Catalyst Conference experience. Here is a little bit of what Brad had to say:
Content is king. It all starts with content. Without great speakers who can deliver, you’re climbing uphill.
In programming, focus relentlessly on transitions. Many times producers focus so much on the speaking, or the key production parts, that they leave the transitions to chance. It’s essential to have transitions that are seamless, experiential, and connect with the audience.
Learn from those who are more talented, have more money, create bigger events, and know more. Regardless of industry or background, learn from those who are the experts. We’re never too good or too big or too experienced to learn from someone else.
Engage all of the senses. Taste, Touch, Smell, Seeing, Hearing. Hit all of them as much as possible. Most events or experiences only focus on Seeing and Hearing. Disney is the best I’ve seen at this.
Check out more on Producing Events by clicking on one of the links below:
